One of the ways in which Tendo is transforming the social selling industry in Africa is by making it easier for suppliers to reach a wider audience. Previously, suppliers had to rely on word-of-mouth or physical storefronts to reach potential buyers, which limited their reach and made it difficult to grow their business. With Tendo, suppliers can list their products on the platform and reach a larger audience of buyers, increasing their chances of making a sale and growing their business.

Another way in which Tendo is transforming the social selling industry in Africa is by providing a more convenient and reliable buying experience for customers. The platform allows resellers to browse a wide range of products from different suppliers in different variations making it easy for resellers to start a business and easily grow it. Resellers simply add their preferred profits  to the wholesale price of the products on the platform and download images of the product to sell online with their selling price.

This eliminates the need for resellers to save money to start their business or visit multiple physical storefronts or websites, saving them time and effort and making it easier for them to find the products they need.