Accra, Ghana — Tendo Technologies Limited, a pioneering online retail platform empowering African entrepreneurs officially announces its strategic acquisition of Shopa, a leading provider of comprehensive commerce solutions for informal retailers across Ghana. 

This landmark deal, structured as a combination of cash and stock, is set to redefine the supply chain landscape in Africa. Shopa’s large network of offline distributors, predominantly in the fast-moving consumer goods (FMCG) space, will be leveraged by Tendo to connect with its online retailers, helping to expand its product offerings and widening opportunities for entrepreneurs. With FMCG already contributing over 30% to Tendo’s current volume and continuously growing, Tendo will enhance its offering and ensure a consistent supply for its resellers.  This partnership will also empower FMCG distributors in Africa who have been largely offline to seamlessly unlock new online channels through Tendo’s network of over ten thousand online resellers. 

As part of the acquisition, Shopa will also be rebranded to Tendo Retail, a newly formed division under Tendo which focuses on providing informal distributors in Africa with advanced technology to scale their businesses. Shopa’s Chief Executive Officer (CEO) and Co-Founder Frank Addae will head this new division with his extensive experience in digitizing informal retail supply chains. The technologies of the two entities will also be merged to provide a unified experience for users.

Expressing his delight, the Chief Executive Officer of Tendo, Felix Manford, said: “We are excited to have Shopa, an integral provider of technology infrastructure for the informal supply chain in Africa, as part of Tendo Technologies. Our vision at Tendo is to help entrepreneurs and small businesses start and scale their businesses by making supply chains seamlessly accessible. Our partnership with Shopa will enable this, leveraging their advanced distribution technology and wide network of suppliers to deliver unprecedented value to our offline and online retailers. Together, we will revolutionize the retail space in Africa and empower entrepreneurs across the continent.”

The CEO of Shopa further commented: “We are excited to join the Tendo team, an innovative social commerce platform empowering online entrepreneurs in Africa. This partnership will enable us to access Tendo’s resources and capabilities, strengthening our value proposition to suppliers and manufacturers in Africa. Our expanded offerings will include greater opportunities for suppliers to unlock new retail channels and access diverse online and offline markets to scale their businesses.Together, with our shared vision and values, Tendo and Shopa will take the informal retail space in Africa to new heights. ” 

For more information about Tendo Technologies and the new, integrated platform capabilities, visit tendo.app.

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Contact: Tendo Technologies Limited

Email: [email protected]

About Tendo Technologies Limited

Founded in 2021 in Ghana by Felix Manford, Evans Boateng, Derrick Mungai, and Primerose Katena, Tendo Technologies has been at the forefront of transforming e-commerce in Africa. The platform enables tens of thousands of individuals to launch and grow their online businesses without initial capital by connecting them with suppliers. Resellers can mark up products, promote them on social media platforms like WhatsApp, and earn money with each sale. Tendo boasts a robust network of over 10,000 retail resellers in Ghana and Nigeria, reaching more than 42,000 customers with a diverse range of products including fashion, beauty, electronics, and fast-moving consumer goods (FMCG). Tendo is currently backed by Y Combinator, Morgan Stanley Inclusive Ventures Lab, Google, LoftyInc, Plug and Play Ventures, MEST and Catalyst Fund.

About Shopa

Shopa, founded in 2021 by Michael Hammond, Frank Addae and Ulrich Checkap has established itself as an innovative force in optimizing the distribution of fast-moving consumer goods (FMCG) through its technology platform that connects retailers directly with suppliers and manufacturers. With a solid network of over 3000 retailers in Ghana and advanced operational systems, Shopa has significantly improved stocking efficiencies and profitability for small shop owners and large retailers alike. Shopa has received funding from renowned organizations like MEST, Catalyst Fund and the Google Black Founders’ Fund. With Support from USADF and the U.S. Chamber of Commerce.